Pulley is closing · December 8
Free cap table. Unlimited seats. No stakeholder ceiling.
A free cap table with unlimited seats, the data room and investor CRM a raise needs, and a spreadsheet import that lands your Pulley export in an afternoon. Export now; choose on the merits.
Free forever · Unlimited seats · No stakeholder ceiling · Import in an afternoon
What it costs
What a cap table costs as you add stakeholders.
| Published price · September 18, 2026 | Grow | Cake Equity | Pulley | Carta |
|---|---|---|---|---|
| Up to 25 stakeholders | Free | Build · $1,000/yr | Startup · $1,200/yr | Launch · free up to $1M raised |
| Up to 40 stakeholders | Free | Team · $2,750/yr | Growth · $3,500/yr | Quote-based |
| Stakeholder limit | None, on every plan | 5 free · 25 on Build · 40 on Team | 25 on Startup · 40 on Growth | 25 on Launch · paid packages priced per stakeholder |
| Notes | Paid plans add the 409A, data room and e-signatures from $49 a month. None of them count stakeholders.grow.webel.ai/pricing | First 5 stakeholders free.cakeequity.com/pricing ↗ | Your bill today. Carta’s offer holds it for 12 months, then moves you to Carta pricing.pulley.com/pricing ↗ | Official migration partner. Paid packages are priced per stakeholder with a minimum annual fee, and are not published.carta.com/plans/equity-management ↗ |
- Pulley Growth and Cake Equity Team include a 409A valuation. Grow’s 409A is AI-drafted, on Starter at $49 a month, and is not an independent appraisal.
- Carta Launch is free while you have 25 stakeholders or fewer and have raised up to $1M; past either line you move to a paid package.
- Read from each company’s own pricing page on September 18, 2026. Prices and plan limits change; check theirs before you decide.
In short
Grow as a Pulley alternative
Grow is a Pulley alternative for companies that have to move before the December 8, 2026 shutdown: a free cap table with unlimited seats that imports your Pulley export, issues SAFEs and notes, models priced rounds and exit waterfalls, and carries the data room, investor CRM and e-signatures a raise needs. You are paying the cost of moving either way; Grow is the destination where that move buys you more than a like-for-like replacement, permanently, at no per-stakeholder price.
Why founders switch
Three reasons teams leave Pulley.
You are paying the switching cost either way
What normally keeps a cap table where it is, is the work of moving it — the reconciliation, the legal review, the risk of getting it wrong. You are doing that work regardless now. This is the one moment the friction is already spent, so the choice can be made on merit instead of inertia, and it will not come round again.
Free, with unlimited seats, and it stays that way
Grow’s cap table costs nothing to start and nothing per stakeholder, so a clean round or a big option grant never raises the bill, and your lawyer, accountant, board and investors all get a seat without a conversation. The alternative on offer holds your Pulley rate for twelve months and then moves you to pricing commonly tied to stakeholder count — a discount with an expiry date, not a price.
The rest of the raise comes with it
Data room, deck tracking, investor CRM, investor updates and e-signatures all read from the same table, so an investor on your cap table is the same record as the one in your pipeline. If you are moving anyway, moving once to something that covers more of the raise is worth more than a like-for-like replacement.
The rest of the raise
A cap table is where Grow starts, not where it stops.
The data room, deck tracking, e-signatures and investor CRM read from the same table, so the investor who holds a SAFE is the same record as the one who opened your deck twice last night. If you are moving a cap table anyway, moving it once to something that covers the rest of the raise is worth more than a like-for-like replacement — and none of it is priced by stakeholder.
Explore the data room
Side by side
Grow and Pulley, row by row.
Not every row goes our way, and the ones that don’t are in the table rather than left out of it.
| Grow | Migrating to Carta | |
|---|---|---|
| Cost after you move | Free, unlimited seats | Your Pulley price held 12 months, then Carta pricing |
| Unused Pulley subscription | Not applicable | Credited to the new account |
| Migration support | Spreadsheet import with a staging review | Official partner, assisted migration |
| Seats for lawyers, advisors and investors | Unlimited, free | Often per seat |
| SAFEs, notes and priced rounds | Included | Included |
| Option pools, vesting and 83(b) | Included | Included |
| Data room and deck tracking | Built in | Separate tool |
| E-signatures | Built in | Separate tool or add-on |
| Investor CRM and updates | Same records as the table | Separate tool |
| 409A valuation | AI-drafted | Prepared by Carta’s valuation team, with audit support |
| Fund administration | Not offered | Offered |
| Tender offers and liquidity programs | Not offered | Offered |
Comparison reflects publicly documented capabilities and published plans; specific features and pricing vary by plan and change over time — check each company’s own site for their current terms. Pulley, Cake Equity and Carta are trademarks of their respective owners, used here for identification and comparison only. Grow by Webel is not affiliated with, endorsed by, or sponsored by Pulley, Cake Equity or Carta.
The honest part
When Pulley customers should take the Carta offer
Carta is Pulley’s official migration partner, and for some companies it is the right answer. Take it if you run a fund and need administration; if you are organising employee liquidity or a tender offer; if you are mid-409A and want the valuation and the audit defence from one in-house team; if your instruments are unusual enough that a spreadsheet round-trip would mangle them; or if the credited remainder of your Pulley subscription is material to you. It is the supported path, and there is no shame in taking it.
Switching
What moving actually involves.
Keep Pulley running until the last step. Nothing here needs a migration project or a call with sales.
- 1
Export your cap table from Pulley now — shareholders, share classes, grants, SAFEs and notes. Operations end December 8, 2026 and access to your data in the app ends January 31, 2027, so this is not a last-week task.
- 2
Keep the export and every underlying signed document. The paper is the record; the export is a convenience.
- 3
Import the spreadsheet into Grow and review it in the staging step before you confirm — that is where you correct anything the file got wrong.
- 4
Reconcile the totals against your signed documents, not against the export, and have whoever advises you on equity glance at the result before you rely on it.
Keep reading
It isn’t one feature, it’s one platform.
Cap table
Cap table
A world-class cap table, free forever, with unlimited seats. Shares, SAFEs, notes and ownership that updates itself, so the table you show an investor is always right — not last quarter’s spreadsheet.
ExploreGrow vs Carta
Carta alternative for startups
Issue SAFEs, model the round and track every share — then run the raise beside it, in the same system, with every seat included.
CompareGrow vs DocSend
DocSend alternative for fundraising
Share the deck as a link, see which slides they actually read, and have that engagement land on the investor’s record instead of in a separate dashboard.
CompareFAQ
Common questions.
- What is the best Pulley alternative now that it is shutting down?
- For an early-stage company, Grow: a free cap table with unlimited seats that imports your Pulley export and comes with the data room, investor CRM, investor updates and e-signatures a raise needs, so the move gets you more than a like-for-like replacement. The exception is a company that needs fund administration, tender offers or an in-house valuation team — that is Carta, the official migration partner, and the section above says exactly who.
- What happens to my cap table when Pulley shuts down?
- Pulley ceases all operations on December 8, 2026, and access to your data in the app ends January 31, 2027. Export your shareholders, share classes, grants and convertible instruments before then, and keep the underlying signed documents — those, not the export, are the legal record of who owns what.
- What is Carta offering Pulley customers?
- Carta is Pulley’s designated migration partner. Customers who move keep their existing Pulley pricing for twelve months, and any unused portion of the Pulley subscription is credited toward the Carta account. After that year you are on Carta’s pricing, which is commonly tied to your stakeholder count.
- Can I import my Pulley cap table into Grow?
- Yes. Export from Pulley as a spreadsheet and import it into Grow, which previews the file and gives you a staging step to correct anything before it is committed to the table. Reconcile the result against your signed documents rather than against the export, and have your lawyer check it before you rely on it.
- Do I have to move to Carta?
- No. It is the supported path, but nothing obliges you to take it, and you are paying the cost of migrating either way — which makes this the one moment the switching friction is already spent. Grow imports the same spreadsheet export, costs nothing per stakeholder, and brings the rest of the raise with it.
Try it before you cancel anything.
Grow is free to start and every plan has unlimited seats. Set it up beside Pulley and switch only once it holds up.
Free forever to start. No credit card. No seat fees.